Derek Shirley

I lead marketing analytics at Lark Health, where I’m the team’s sole dedicated analyst. I build attribution models and enrollment forecasts used to plan outreach and marketing spend.

I started in art sales and gallery management in 2017. I later established the pricing analytics department at American Diamond Logistics, then worked in supply-chain analytics at GameStop and marketing analytics at Dave & Buster’s before joining Lark.

At Lark, correcting direct-mail attribution reversed a plan to discontinue a channel with $550K in annual spend. At Dave & Buster’s, a media-contribution model I built on a three-hour deadline gave the CEO and CMO a $6.9M Q4 recommendation against an outside proposal of about $11M.

I’ve managed sales teams at Park West and selected and trained an analyst at American Diamond Logistics. At Dave & Buster’s, I helped select the analyst hired into Marketing and trained the new hire. I’ve also coached logistics coordinators and fellow analysts at GameStop and Lark.