Derek Shirley

Senior Data Analyst & Analytics Lead

I build the data capabilities that power business growth. With over 8 years of experience, I transform complex data into strategic assets by architecting everything from foundational ETL pipelines to the executive dashboards that drive key decisions.

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Skills & Technologies

Strategy & Leadership

Team LeadershipData StrategyC-Suite CommunicationRoadmappingGrowth AnalyticsData Governance

Analytics Engineering

DatabricksSnowflakeBigQuerydbtETL/ELT PipelinesData Modeling

Data Science & Modeling

Predictive ForecastingExperimentation (A/B)Marketing Mix Modeling (MMM)Advanced SQLPython (Pandas, Scikit-learn)

BI & Storytelling

Power BITableauDAXExecutive DashboardsInsight GenerationAlteryx

Featured Projects ✨

Growth Analytics Platform (Dave & Buster's)

Architected a scalable data platform in Databricks, unifying 5+ marketing sources into a single source of truth to power executive reporting and drive media efficiency.

DatabricksGrowth AnalyticsAnalytics EngineeringPower BIETL

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Predictive Modeling Pipeline

Engineered a reusable Python pipeline for data ingestion, cleaning, and feature engineering, culminating in a predictive model to forecast key business outcomes.

PythonData SciencePredictive ModelingETL

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Full-Stack Insight Platform

Developed an interactive dashboard with a React front-end and a SQL back-end to analyze and visualize player sentiment data from the TTRPG community.

Full-StackReactSQLData Science

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Ready to Solve Your Data Challenges?

My passion is turning complex data into strategic assets. If these projects resonate with you and you are looking for someone to help solve significant data challenges and drive business growth, let us start a conversation.

Get In Touch derek@derekdevs.com