Derek Shirley
Data & Analytics Leader | Architecting Data-Driven Strategy
I build the data functions that power business growth. With over 8 years of experience, I partner with executive teams to transform complex data into strategic assets—architecting everything from foundational pipelines to the C-suite dashboards that drive key decisions.
Skills & Technologies
Strategy & Leadership
Data Architecture & Cloud
Analytics & Modeling
BI & Data Storytelling
Featured Projects ✨
Enterprise Marketing Data Ecosystem (Dave & Buster's)
Architected and built a new, centralized marketing data platform from the ground up in Databricks, unifying 5+ disparate sources to create a single source of truth for all marketing KPIs and executive reporting.
Object-Oriented Python ETL Framework
Engineered a reusable, object-oriented ETL pipeline in Python, designed to provide a robust framework for data ingestion, cleaning, and analysis for data science workflows.
Market Sentiment Analysis Platform
Developed an interactive dashboard to analyze and visualize player sentiment data, providing strategic insights into market trends and user preferences within the TTRPG community.
Ready to Build Something Data-Driven?
My passion lies in building high-performing analytics functions and architecting the data strategies that fuel business growth. If these projects resonate with you and you're facing a significant challenge in your data organization, let's start a conversation.